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June 1, 2011 - How Red Arrow Aims to be King of the Road

June 01, 2011 – Red Arrow’s unique luxury motor coach service is featured in today’s article by Jeremy Klaszus of “How Red Arrow Aims to be King of the Road” highlights the purpose behind the service and provides some historical background as well. Shown below is the opening paragraph:

The Red Arrow is many things: A comfortable ride, an alternative to flying and a successful local company. Just don't call it a bus.

It took a while for Butch Wilson to purge the word bus from his vocabulary. The longtime Red Arrow Motorcoach driver remembers being at the Calgary office in the 1980s, back when the company was trying to woo riders, and exclaiming that if he didn’t hurry, he’d “miss the bus” back to Edmonton. The comment was a minor slip-up, but one made within earshot of Robert Colborne, the transport entrepreneur who founded Pacific Western Transportation Ltd. (PWT) and dreamed up the idea of running an upscale motorcoach service between Edmonton and Calgary. Having heard Wilson utter the b-word, Colborne spoke up…. 

(to read more, please click here)